Why Raising Capital is more like Politics than War
This musing is from someone who thinks too much about marketing as a mental process. Here’s why. Ninety-five percent of the managers we encounter (and we encounter a lot), established and / or emerging...
View ArticleKKR Targets UBS Advisors with New $1B Impact Fund
Meyler’s JD David discusses KKR’s $1B Impact Fund and its appeal to a different generation. https://www.linkedin.com/feed/update/urn:li:activity:6446127736586149888
View ArticleDon’t Get Left Behind In 2018
As we enter the final quarter of the year, managers are beginning to plan ahead for 2019. Seems a little too soon? We are in conversation about this with our own clients. Goals, acquisition strategies,...
View ArticleThe Fund Manager… On The Road Again
As we enter the final quarter of 2018, some managers are on their last round of roadshows for the year, and others are just a few days / weeks away from embarking on theirs. 20 different cities over a...
View ArticleIs Your Email Longer Than Lincoln’s Gettysburg Address?
“If my email is too short, I am not getting my message across” “It makes me look lazy. Like I’m halfheartedly slapping a few words together and putting minimal effort into it.” In our industry,...
View ArticleMarketers Are Second Citizens
Asset Management, Marketing & Accountability For most in the industry, Marketers are second-class citizens. If you vehemently disagree, you are on the losing side… this is something we are exposed...
View ArticleTrusting The Intelligence Of Your Audience Leads To Marketing Greatness
Asset managers need to place greater trust in the intelligence of the LP community. Three words… THEY… GET… IT. Does BMW run around telling people that their cars run well, of course not? The message...
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Why LPs Might Have Ignored Your Last Email
By now, you’ve already heard time and time again that subject lines are the most important determining factor on whether your prospective LPs decide to engage on an email campaign. Here, we’re going...
View ArticleIt’s Time Institutional Managers Stop Ridiculing “Retail” Marketing and Start...
My wife just bought a stationary bike online. She researched, read reviews, comparison shopped and eventually picked one. Two weeks later we are still getting pop-ups and direct emails with offers for...
View ArticleDon’t Close Capital, Open A Relationship…
I was fortunate enough to have a beer with Joe Greco the other day. He is one of the best executive coaches out there. (If you are in the asset management business and want to up your game, it is a...
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