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The Worst Advice You’ll Hear About Blogging
Commenting on blogs is a waste of time Refusing To Comment On Blogs is actually quite high up on the list of Bonehead Content-Marketing Mistakes. Refusing, because of the belief that commenting on...
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Why Does The Majority Of Capital Go To The Big Funds… An Interesting...
One can’t dispute that the majority of capital flows into the big funds, the Blackstone’s, Carlyle’s, Bridgewater’s of the world, etc. We all know why, don’t we? Well here’s an entirely different...
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Undeniable Proof That Funds Need More Than Performance
2015 was a really tough year for fund managers. According to Hedge Fund Research, the average Hedge Fund ended up losing, and also underperformed against the S&P 500. In fact, 674 liquidated in...
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Re-think Your Marketing
Being a marketer, I read a lot about marketing. There is no central source of information. I wander the ethos and engage when something catches my eye. There are plenty of people commenting on what...
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Every Thought Leader Does This… And Now I Have Proof That You Can Do It Too
No genuine relationship ever starts with one person asking another for money. – Kyle Dunn You know why people like free samples? Not a trick question. Free is good. And while it’s understood the...
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“Good” Marketing Can’t Overcome “Bad” Salesmanship
When it comes to selling I have my style, the way I go about things. Regardless of the website I have in front of me, or brochure I have in my hand, I tend to lean on the familiar. If anyone critiques...
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Four Trillion Reasons to Re-think What Business You’re Really In
Four point six trillion actually… That’s how much money Blackrock oversees. Ask most people what business Blackrock is in and they will undoubtedly just say, asset management. But that is a very...
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The Inflection Point In Marketing You ARE NOT Prepared For
Have you ever had a recurring nightmare where impending doom approaches without the ability to warn anybody. I live this day after day when I walk into rooms and listen to our industry talk about...
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Here’s How You can Build An Audience Regardless Of The Market Situation.
We receive several inquiries a week from managers that struggle getting into conversations. Many of them have excellent performance and an institutional infrastructure. Between 4 and 10% of all...
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The Best Sales Training Story… Ever
Have you watched The Wolf of Wall Street? There’s a scene in the movie where someone is asked to sell a pen. On YouTube: “Wolf of Wall Street Pen Scene”. My story also involves a pen. This happened...
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You are Taking Way Too Much Risk by Trying to Play it Safe…Here’s Why
We refer to marketing risk in the same way that asset managers refer to investment risk. Conceptually speaking, there’s really no difference. Risk is risk. And irrespective of what you are investing...
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Why People Aren’t Interested In Hearing What You Have To Say
Of course, this doesn’t apply to you. When people encounter your marketing materials they are obviously going to stop everything they are doing and diligently digest the eloquent language that fills...
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Is It “Yet” Yet?
Imagine that someone offered to arrange a ride for you in an unmarked, nondescript car, driven by a person you didn’t know who drove you to a pre-arranged destination where you got out and didn’t hand...
View ArticleA Whodunit for Fund Managers
Piecing together clues to solve a mystery has a certain appeal – especially when the dramatic reveal shows that we were right. The same process of piecing together clues and evidence can be used to...
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It’s Okay To Offend Some People
Casey Neistat has been going rogue for over a decade. Unhappy about the battery life of his iPod, he went around stenciling: iPod’s unreplaceable battery lasts only 18 months” on iPod ads. Apple began...
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Three Simple Changes to Instantly Make Your Marketing Material More Impactful
A buddy recently had the opportunity to hang out with a retired MLB power hitter. One of those guys that routinely led the league in home runs (…and strike outs). When asked about the secret to...
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Performance or Integrity…You Only Get To Pick One
I am going to throw a punch. You can choose to take the punch, shake it off, and be wiser from the experience, or you can swing back. I am good either way. Here goes. In the world of asset...
View ArticleJust (Don’t) Do It
Are you tired of all those articles about ‘How to Be a Better Marketer’, ‘5 Easy Ways to Make Your Email More Effective’ and of course ‘Instagram: The Hedge Fund Marketer’s Secret Weapon’? We all are....
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Marketing: A Solution, Not A Task
“Allocators don’t look at websites” “Performance is all that matters” “We don’t have time to create content” I was speaking with the principal of a fund the other day and I was immediately...
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Don’t Let Your Message Get Derailed
There’s been a train wreck. No lives were lost, but a presentation was mangled, an ego was bruised, and a prospective relationship is in critical condition. Here’s how it happened. Even though you’re...
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