Clik here to view.
Kyle Dunn on the Benzinga Pre-Marketing Morning Show
Meyler Capital CEO Kyle Dunn joined the PreMarket Show on Benzinga to discuss the impact of marketing and branding on the capital raising process. You can access a recording of the show via the image...
View ArticleClik here to view.
Institutional CIO Who “Rarely Invests in Emerging Managers” Has Now Become One
WHY THIS IS NOT THE CONTRADICTION THAT IT MAY SEEM… When he told me the news that he was stepping down from his position advising well over $100 billion in portfolios for a mid-sized consultant to go...
View ArticleClik here to view.
Building Relationships Smarter: How Computer Science is Changing the Capital...
Growing up a millennial I always felt like I had an acute understanding of the power of the computer and its potential use for me and as an extension, society. As I got older I watched the computer...
View ArticleClik here to view.
Self-Discovery Marketing … It Is A Thing. Soon It Will Be The Only Thing.
What do you do when you want to validate information? One word: Google. This tendency has become so prevalent that it has given rise to an entirely new form of marketing, aptly titled self-discovery...
View ArticleClik here to view.
Don’t Be “Institutional”. Be Professional, Credible and Inspiring Instead.
A controversial title, perhaps, but the industry has gone too far confusing “institutional” with “uninteresting.” Having spent years building marketing materials for the alternative investment...
View ArticleClik here to view.
Here’s Why Leveraging Brand Equity Can Help You Raise Capital
As a fund manager, your performance and your AUM are the most important things to you. Most will say that these are the only components that attract people to invest with you. But… There are thousands...
View ArticleClik here to view.
Where Are Your Investor’s Eyes?
Control where they look and you’ll see results Nature has done her usual efficient job of aligning structure with function. In the animal kingdom that means the location of an animal’s eyes is very...
View ArticleClik here to view.
Marketing Motivation
Be something. Don’t walk into a room and use other people’s words. Find your own words. If nothing else, the day will be more interesting. If you do it consistently enough, a brand will emerge. More...
View ArticleClik here to view.
Are You Stuck In A Rut?
Does it work? I don’t know. Can you measure it? Maybe. Maybe not. Doesn’t matter. If you don’t know, why are you still doing it? No idea, someone else before me was doing this so I just keep on doing...
View ArticleFive Simple Hacks to Make Your Hedge Fund Pitch Book More Impactful
We produce a fair amount of marketing collateral…and in the process have exposure to a lot of manager material. While one can argue whether or not a “right” or “wrong” approach exists to building a...
View ArticleClik here to view.
Disruption: Do you prefer buggywhips and typewriters… or self-driving cars?
Times flies, and things are changing fast. Old models are not working – the alternatives industry has been hammered with bad press and hit with a slowdown in capital raising. New models...
View ArticleClik here to view.
It’s All in the Genes
LOOKING AT PEDIGREE IN A WHOLE NEW WAY Whether you have stunning good looks or a face best suited for radio was all determined long before you were born – by the genes each of your parents contributed...
View ArticleClik here to view.
An Intern’s Perspective on the Alternative Investments Industry
Being exposed to the alternative investments industry, even only for a few months, is like walking into the wardrobe that leads to Narnia. As an intern with limited knowledge of the alternative...
View ArticleClik here to view.
The Single-Malt Hedge Fund
COMBINING A GREAT STRATEGY WITH A STRONG BRAND There’s a high concentration of Scotch distilleries in Scotland: over 100 fully-licensed operations on an island with a population of < 5.5M people. To...
View ArticleClik here to view.
Want A Great Brand? Tell A Great Story!
At Meyler Capital we are always thrilled when a brand story we create with one of our clients makes a notable change in the way a company perceives itself, and in turn, is perceived by others....
View ArticleClik here to view.
Hedge Funds & PE Funds: Create Some Tension
There is a huge swath of people within the alternative investment community that will look at the design of the page above and have an aneurysm. And it is for that very reason that most of the...
View ArticleClik here to view.
Golf: The Ultimate Hedge Fund Marketing Tool…But for a Totally Different...
My partner, Kyle Dunn, nearly convinced Sam Elliott’s agent to have Sam do the voice-over for a hedge fund video we produced. His resonant and recognizable voice was ideal to convey the message of an...
View ArticleClik here to view.
The Formula For Generating Marketing Power
MARKETING POWER – THE ABILITY TO ACHIEVE THE DESIRED RESULTS YOU WANT THROUGH MARKETING. There is a formula: Relationships + Audience + Awareness + Technology = Marketing Power RELATIONSHIPS...
View ArticleThank you!
To our clients and friends of Meyler for recognizing and supporting us — we couldn’t have done this without you. Article originally posted:...
View ArticleClik here to view.
All Prospective LPs Are Equal, But Some Prospective LPs Are More Equal Than...
Not all prospective LPs are created equal. There are different degrees of “equal”-ness: some can become LPs just over a couple of months, while others can take years before they are invested in your...
View Article